Smart thinking is good business We provide your organization with a structured yet flexible framework for a customer-focused quality management system that drives performance improvement. And we will ensure you maximize your Conferencing & Collaboration experience with our customized training solutions.
ISO 9001:2008 is, by far, the world's most established quality framework, which sets the standard not just for Quality Management Systems, but management systems in general. ISO 9001:2008 is helping organizations in diverse industries to succeed through improved customer satisfaction, staff motivation, streamlined operations, improved process and product quality, access to global markets and so much more.
Our mission is to translate the ISO 9001:2008 standard and its requirements into language applicable to your business and work with you every step of the way to help you understand it, implement it and maintain it.
We believe in the poetry that is written into the standard. Our appreciation of ISO 9001 will be conveyed to you in the passion that we put into our work.
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I’ve been giving this some thought over the past few weeks. When the official website is launched and the business collateral is in place, I need to start selling my services. A small part of me feels ISO 9001 should sell itself but a much bigger, realistic part of me knows it’s going to be a hard sell. I’m not overly concerned about the challenge of selling in and of itself. I’m more concerned about my sales pitch. What exactly am I going to say in 30 seconds or less on a cold call? I won’t bore you with any sales scripts I may use because I don’t believe in scripts. When it comes to selling I believe in a few essential points: 1) Whatever you have to say, make sure you are genuinely passionate about it so that you are as convincing and persuasive as possible 2) Make it very clear why you are calling. Obviously you have something to sell so don’t be afraid to say so.
3) Keep it short, stop talking and then liste |
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This is a loaded question when you consider that I am in the business of selling ISO 9001 consulting services. So why would I even broach this topic and shoot myself in the foot? My main objective is to inform you of ISO 9001 in plain English and in an unbiased manner. That’s the whole point of this blog (soon to be a website…assuming the web developers ever get around to finishing the job…but that’s another story). If I am fortunate enough to earn someone’s business as a result of what I am conveying on this site, wonderful. Obviously I want to make a living based on my expertise and interpretation of ISO 9001. Let’s analyze this loaded question in more detail.
The topic came to my attention today in speaking to someone who works for a very large, global pharmaceutical company. Essentially, this company no longer saw value in maintaining ISO 9001 certification so they dropped it. The compa |
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The elevator is falling down to the lobby, floor by floor. You calculate you have, at best, 30 seconds to explain ISO 9001 to a total stranger in a convincing enough manner that will entice him to ask for your business card.
GO!
How would you pitch ISO 9001 in 30 seconds or less?
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